JOIN A WINNING TEAM, CONNECT WITH NEW CUSTOMERS, MEET NEW PARTNERS
What’s included?
Aside from the obvious decals on the car a higher end racing marketing partnership includes trailer decals, uniforms for driver and crew, hats, T-Shirts for fans, autograph cards (i.e. big baseball cards the kids love), social media, website, radio interviews, POP displays at the track, and whatever else your marketing department can dream up.
We can also bring the car out to corporate events or community events like parades. We can also host your business partners and/or employees as honorary crew members. Careful though, we might put you to work in the pits!
Did you know?
A vast majority of race teams are owned by people who also run their own business? Plumbers, truckers, security systems, construction, electrical, painters - they are all at the track on the weekends!
Every event RFR competes at is virtually a local business consortium. With car counts often breaching 100, that’s a lot of business in one place. If you are looking for B2B advertising, short track racing is an often overlooked avenue.
Stand Out
For local and regional companies auto racing provides an opportunity to put your company into a competitive environment with thousands of loyal fans attending events year after year. They aren't just rooting for a car number - they are rooting for you!
These fans could be buying your products, wearing your merchandise, and sharing your promotions across various social media.
How Much?
An annual super late model team operating budget is around $25,000 - with some room above or below that due to variance that can happen in a season. While it would certainly benefit our program to sell the entire car, trailer, and team to a single company - that isn't really feasible for many target marketing partners.